The Lingerie Shoppe @AstoriasSecret debuted on November 20, 2019, with an exclusive calendar of “Sneak Premiere” dates that left guests buzzing. These invite-only events, shrouded in secrecy, revealed the location only to select followers at the last moment, heightening the venue’s mystery and allure.

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From the start, Astoria's Secret fostered a a safe and welcoming space where guests could embrace their most confident, sexy selves. It's uniquely stylish atmosphere quickly built a loyal community, growing organically with the ethos of “good people bring good people.” The buzz didn’t stay a secret for long—by January 2020, TimeOut New York highlighted it as one of the city’s most exciting venues, praising its brilliant concept, stunning design, and bespoke cocktails.

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February 2020 introduced the first annual #WeOwnValentines Celebration, permanently transforming the space into a hub of art, performance and empowerment. Month-long festivities included burlesque by @BellaBombshel’s Body Positive Burlesque Revue, a Living Art Exhibition by @KarmaSoulEnt, and indulgent treats like chocolate-covered strawberries served by the enchanting #KillerQueen staff. It was clear that Astoria’s Secret is truly like no place else, offering guests an fun and exotic departure from the conventional.

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Then, in March 2020, the whole world changed. As the pandemic forced bars and restaurants to shut down, Astoria’s Secret refused to close. Instead, it adapted—launching SecretTV, a digital platform that brought its signature mix of sensuality, empowerment, and self-expression right into followers’ homes. SecretTV kept the community engaged and connected during the lockdowns while also making Astoria’s Secret the only establishment in NYC at the time that was streaming weekly entertainment live direct from its venue!

​Despite unprecendented challenges, Astoria’s Secret found creative ways to flourish without ever sacrificing its exclusive brand identity. Signature cocktails like The Vaxxini Shot and In-House Moonshine Cocktails, along with immersive party packages all made for unforgettable nights. The venue expanded its calendar with even more glamorous shows and branded events, solidifying its reputation as a singular destination that transcends traditional nightlife.

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As Astoria's Secret persevered post-pandemic, the commercial landscape surrounding the location had declined dramatically. Disruptive nightclubs and rowdy elements dominated the street, creating safety concerns and quickly transforming the area's once welcoming atmosphere, alienating both new and long time visitors to the street. As the owners remained optimistic for a change, the negative conditions only grew worse.

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Rather than risk compromising the integrity of the business and the safety and its guests and staff, a strategic decision to relocate was ultimately made in 2024. While this decision currently puts the venue on an extended hiatus, it also creates an exciting opportunity to dream up an even bolder, sexier, and more exclusive destination (in a more suitable location) that fully reflects the sophistication, sensuality and elevated experience of The Lingerie Shoppe.

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Follow below for the "Dream Vision" of Astoria's Secret scheduled to debut in 2025.

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