The Lingerie Shoppe @AstoriasSecret debuted on November 20, 2019, with an exclusive calendar of “Sneak Premiere” dates that left guests buzzing. These invite-only events, shrouded in secrecy, revealed the location only to select followers at the last moment, heightening the venue’s mystery and allure.

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From the start, Astoria's Secret fostered a sexy yet safe and welcoming space where guests could comfortably embrace their sexiest selves. It's uniquely stylish atmosphere quickly developed a cult-like following, growing organically both on social media and by word of mouth. The buzz didn’t stay a secret for long—by January 2020, TimeOut New York highlighted it as one of the city’s exciting new venues, praising its creative concept and tempting cocktails.

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February 2020 introduced the first annual #WeOwnValentines Celebration, permanently transforming the space into a hub of art, performance and empowerment. Month-long festivities included burlesque by @BellaBombshel’s Body Positive Burlesque Revue, a Living Art Exhibition by @KarmaSoulEnt, and indulgent treats like chocolate-covered strawberries served by the enchanting #KillerQueen staff.

It was abundantly clear that Astoria’s Secret had introduced a new kind of nightlife experience, offering guests a fun and exotic departure from the conventional. ​Then, in March 2020, the whole world changed.

As the pandemic forced bars and restaurants to shut down, Astoria’s Secret refused to close. Instead, it adapted—launching SecretTV, a digital platform that brought its signature mix of sensuality, entertainment and self-expression right into followers’ homes. SecretTV kept the community engaged and connected during the lockdowns while also making Astoria’s Secret the only establishment in NYC at the time that was streaming live weekly entertainment directly from its venue!

​Despite unprecedented challenges, Astoria’s Secret found creative ways to flourish without ever sacrificing its exclusive brand identity. Signature cocktails like The Vaxxini Shot and In-House Moonshine Cocktails, along with immersive party packages all made for unforgettable nights. The venue expanded its calendar with even more glamorous shows and branded events, solidifying its reputation as a new experiential venue that transcends ordinary nightlife.

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As Astoria's Secret persevered post-pandemic, the commercial landscape surrounding the location had dramatically changed. Disruptive nightclubs and unsavory elements dominated the block, creating nightly disturbances and major safety concerns on the street. These external factors quickly transformed the area's once welcoming atmosphere, alienating both new visitors and long time customers to the area. 

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Rather than risk the integrity of the business and the safety of its beloved guests and staff, a proactive and strategic decision was made to re-locate the business. While this abrupt decision put the venue on an extended hiatus, it also provides an exciting opportunity to dream up an even bolder, sexier and more exclusive vision (in a more suitable location) that fully reflects the brand's elegance, sensuality and empowering energy.

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Follow Below for the Next "Dream Vision" of Astoria's Secret Scheduled to Debut in 2025 Exclusively on Instagram!

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